Telluride Air and Lodging: June 20 - 26

Via Telluride Tourism Board


The summer season starts picking up as we head into late June and early July. Total occupancy over the next two weeks is pacing 13% ahead of 2023, with the next four days significantly ahead of last year due to Bluegrass timing. Total occupancy over Bluegrass weekend is 6% behind last year’s festival at 71%, and average daily rate (ADR) is 18% lower at $692. 
Looking ahead to the 4th of July holiday, the destination is pacing 7% ahead of last year at 59%, and average daily rate (ADR) is flat. Total occupancy peaks at 69% on the evening of the 4th, which is 16% ahead of 2023. 
ADR and total occupancy are both pacing 1% ahead for the remaining summer months. July is currently 1% ahead YOY, August is pacing 6% higher, September is 8% behind and October is tracking ahead by 4%. 

With the summer marketing campaign live, and booking windows shorter than winter months, lodging metrics can change quickly. Stay tuned for up-to-date lodging forecasts in the weekly Peak Sheet to ensure your business is properly prepared! 


After a sluggish start, summer bookings have continued to pace up week to week through May and into early June. Summer (May-Oct) is now pacing up approximately 10-12% overall. May finished well ahead with the added capacity, and the core months (June-Sep) are pacing up 8-10%, with June and July up roughly 10%, August up around 8%, September flat, and October down 10%.

A large share of the gains are on the new mainline (large) jets on the DEN-MTJ route, with a likely higher level of local and regional usage. Taking that into account when forecasting tourism traffic, visitor numbers are likely several points lower than the pacing above.

As we look forward to an exciting summer season in Telluride, it’s clear that the town's charm and vibrant events continue to attract visitors from far and wide. Whether you're planning a visit for the Bluegrass Festival, the 4th of July celebrations, or just to enjoy the breathtaking scenery, there's always something to look forward to in Telluride. If you're considering making this beautiful place your permanent home, Mountain Rose Realty is here to help. Led by Anne-Britt Ostlund, our team is dedicated to finding you the perfect Telluride home. Stay tuned for more updates on Telluride real estate trends and tips for making the most of your time in this incredible destination.

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Address Anne-Britt Ostlund | Mountain Rose Realty
Mountain Rose Realty
220 East Colorado Avenue Suite 210
Telluride, CO 81435

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