Telluride Lodging and Air Update (June 30 - July 6, 2023)

Via Telluride Tourism Board

LODGING UPDATE

Total occupancy over the next two weeks is up 4% YOY at 53.5%, and average daily rate (ADR) has decreased by 13% compared to 2022 at $587. Total occupancy in the Town of Mountain Village has increased by 16% YOY, at 53.9%, with a 17% decrease in ADR at $609. Town of Telluride total occupancy has decreased by 13% over the two-week period, at 52.4%, with a 9% decrease in ADR at $540. Destination occupancy over the 4^th of July weekend has increased by 11% YOY, with the highest compression on July 3 and 4, at 64% total occupancy. 
 
Summer continues to pace slightly ahead of 2022, with both total and paid occupancy 2% ahead of last year, at 40% and 32% respectively. May and June were two points behind YOY, July is pacing flat, and August and September are pacing three points ahead of 2022. Town of Telluride is seeing a total occupancy decrease of 8%, while Mountain Village total occupancy has increased by 10% YOY. Telluride’s summer ADR has increased by 4% ($616), and Mountain Village’s ADR has decreased by 9% ($560). 

With summer booking windows shorter than the winter months, lodging metrics can change quickly. Stay tuned to the weekly Peak Sheet for up-to-date lodging forecasts to ensure your business is properly prepared! 

AIR UPDATE

Strong weekly bookings have continued after the softer spring, with summer overall now up about 5%. June is up double digits with July and August up a few points, and September and October flat to just down. Daily traffic is spread evenly over the next few weeks, including the 4^th of July holiday.